Privacy policy

Last updated: December 26, 2025

Sukunat General Trading LLC (“we”, “us”, or “our”) operates the brand and website Edit Beauty, accessible at editbeauty.ae (the “Store” or “Services”). We provide online retail products only. The Store is powered by Shopify, which enables us to sell products and process transactions securely.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to an identifiable individual.

Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact information: name, billing address, shipping address, phone number, email address

  • Order and transaction information: products purchased, order history, returns, exchanges, and cancellations

  • Payment information: payment method, payment confirmation, and transaction details (payment card details are processed securely by third-party payment providers and are not stored by us)

  • Account information: login credentials, preferences, and settings (if you create an account)

  • Customer communications: information you provide when contacting us via email, forms, or customer support

  • Device and technical data: IP address, browser type, device identifiers, operating system

  • Usage data: interactions with our website, pages viewed, time spent, and navigation behavior

Sources of Personal Information

We collect personal information from:

  • Directly from you when you place an order, create an account, or contact us

  • Automatically through cookies, pixels, and similar technologies when you browse our website

  • Shopify and service providers that support our Store operations

  • Advertising platforms such as Meta (Facebook), Google, and TikTok, when permitted by law

How We Use Your Personal Information

We use your personal information to:

  • Process and fulfill orders, including payments, shipping, returns, and refunds

  • Manage your account and customer relationship

  • Communicate with you about orders, updates, and customer support requests

  • Improve and personalize your shopping experience

  • Market and advertise our products within the UAE via Meta Ads, Google Ads, and TikTok Ads

  • Detect and prevent fraud, abuse, and security incidents

  • Comply with legal obligations under applicable UAE laws

Marketing and Advertising

We market our products only within the United Arab Emirates.
Advertising may be shown to you based on your interactions with our website through:

  • Facebook / Meta Ads

  • Google Ads

  • TikTok Ads

You may opt out of promotional emails at any time by using the unsubscribe link in our emails. Opting out of marketing communications does not affect essential service messages related to your orders or account.

How We Share Personal Information

We may share personal information with:

  • Shopify, which hosts our Store and processes data to operate the Services

  • Payment processors, logistics partners, and IT service providers necessary to fulfill orders

  • Advertising and analytics partners (Meta, Google, TikTok), where permitted by law

  • Legal or regulatory authorities, if required to comply with applicable laws or legal processes

  • Business successors, in the event of a merger, sale, or restructuring

All third parties process personal information in accordance with their own privacy policies and applicable laws.

Relationship with Shopify

Our Store is hosted on Shopify. Shopify collects and processes personal information to provide and improve its platform. Information you submit through our Store may be processed by Shopify in countries outside the UAE.

Shopify may also process data independently for fraud prevention, analytics, and platform improvement purposes.
To learn more, please review the Shopify Consumer Privacy Policy and manage preferences through the Shopify Privacy Portal.

Cookies and Tracking Technologies

We use cookies and similar technologies through Shopify and third-party services to operate the Store, analyze usage, and support advertising. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the Services.

Children’s Privacy

Our Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Data Security and Retention

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on applicable UAE laws, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of personal information, subject to legal requirements

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

International Data Transfers

Your personal information may be stored or processed outside the UAE, including by Shopify and service providers. Where required, appropriate safeguards are used to protect your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated version will be posted on editbeauty.ae with a revised “Last updated” date.

Contact Information

If you have any questions about this Privacy Policy or our data practices, or wish to exercise your rights, please contact us:

Brand: Edit Beauty
Legal Entity: Sukunat General Trading LLC
Website: https://editbeauty.ae
Email: theedit1122@gmail.com
Address: Sharjah Media City, Sharjah, United Arab Emirates

For the purposes of applicable data protection laws, Sukunat General Trading LLC is the data controller of your personal information.